The Chevrolet Super Bowl ad features a parody of the opening credits of the legendary series The Sopranos, with stars Jamie-Lynn Sigler and Robert Iler making appearances. It is a long-held tradition for companies to step up the quality of their ads for the annual Super Bowl, with the football game being the most consistently viewed television event of the year. Given its massive audience, NBC charged around $6.5 to $7 million for a 30-second Super Bowl ad this year.
The Sopranos follows the titular Soprano family, focusing on how protagonist Tony Soprano (James Gandolfini) balanced his home life with his work as a boss for the New Jersey-based Italian mafia. Sigler and Iler played his children, Meadow and AJ Soprano, as they grew up around the mafia lifestyle. Created by David Chase, The Sopranos is widely considered to be one of the greatest TV shows of all time, with the writing, characters, performances, and direction all receiving high praise.
The Chevrolet is a recreation of the famous Sopranos opening credits, in which Tony drives from New York to his home in New Jersey. In the new Super Bowl clip, Sigler takes Gandolfini’s spot while the theme song “Woke Up This Morning” by Alabama 3 plays. The ad features similar close-up shots of Sigler’s face intercut with shots of the New Jersey scenery, including iconic Sopranos locations such as Satriale’s Pork Store, not to mention some glamor shots of the Electric Chevy Silverado being advertised. The ad ends with Sigler parking the vehicle as Gandolfini did before being greeted by Iler, and the pair embrace. Watch the full ad below:
Since the Sopranos‘ original run, Iler has largely retired from acting and has since become a professional poker player in Las Vegas, starting the podcast Pajama Pants in 2019 with Sigler and comedian Kassem G. Along with the podcast, Sigler has continued acting and most recently appeared in the Adult Swim series Beef House alongside Tim Heidecker and Eric Wareheim. Both have made appearances on the Talking Sopranos podcast, a retrospective viewing of the show made by Michael Imperioli and Steve Schirripa from the series.
The Sopranos remains one of television’s crowning achievements, with the sort of ambition and scope that paved the way for prestige drama on the small screen. The show’s unique and intelligent themes, as well as its nuanced exploration of complex and unlikeable characters, remain unparalleled even in the modern Golden Age of Television. With the recent release of Sopranos prequel The Many Saints of Newark, the series saw a resurgence in popularity on HBO. Given the prequel series managed to ignite enough nostalgia to tempt fans to revisit the original, it’s more than likely that this new Super Bowl spot will get a few more fans switching The Sopranos back on.